Which is More Important - The Realtor or the Company
October 17, 2014
This is a question posed to me recently by a potential home seller. It turned out that particular client is a surgeon, so I responded to his question with a question: Which is more important the doctor or the hospital? His answer was: “Hands down, the doctor.” My answer correlated: “Hands down, the Real Estate Agent”.
I probed further as to why he said that the doctor is the most important. Bear with me while I make the correlations to the real estate industry.
A good surgeon will select the best hospital facility to practice out of. The strong Realtor® selects a company that supports the agent’s business. Further the best hospital facilities will attract the physicians and support personnel that are tops in their field. The same is true in the real estate industry – top agents attract other high performers – creating synergy and strong business practices.
The surgeon knows the critical elements required to be able to provide the best care for the patient. The real estate agent knows what it takes to get a home sold in the current market. In the case of purchasing a home, the experienced Realtor® is the one on the street showing homes and knows intimately what is going on in the market. The real estate agent is much closer to the action than the company can possibly be.
In terms of education and experience, which do you care more about: the surgeon or the hospital administrator? I care about who is actually going to be doing the work. It is the same I have found in the real estate industry, the Realtor® is the one that actually does the work – that is who the client is going to call on the phone if there is a problem or concern. Try getting the President of a large company on the phone!
Karen Briscoe and Lizzy Conroy are active and experienced Realtors® in the Northern Virginia, Washington DC and suburban Maryland market place and would be delighted to assist whether for home selling or buying. Please contact via the means most convenient for you: www.HBCRealtyGroup.com, 703-734-0192, Homes@HBCRealtyGroup.com.
