Agent as Matchmaker

by Karen Briscoe
February 8, 2017

Love is in the air as Valentine’s Day is most known as a romantic holiday. The objective of a matchmaker in romantic love is to bring compatible individuals together as a couple. A real estate agent is like the romantic matchmaker when a buyer comes with a list of needs and desires they wish for in a home. First the matchmaker seeks to understand the personalities of each individual, whether it be a romantic partner or a home in this illustration. 

When I think of a matchmaker, I invariably hum the tune to the song “Matchmaker” from the “Fiddler on the Roof” musical:

Matchmaker, matchmaker
Make me a match
Find me a find
Catch me a catch
Matchmaker, matchmaker
Look through your book
And make me a perfect match

The ideal match is one where the couple is compatible and there is a spark, that something special that can be difficult to quantify and qualify.  Each party comes to the decision differently. The agent’s role, as in the song, “looks through the book.” The dedicated agent possesses intimate knowledge of the area, what’s currently on the market and even those homes that could be a “match” yet are not currently on the actively available. It is often more “art” than science, like putting together the pieces of a puzzle without having the virtue of the box to know what the final outcome will look like!

There is a young man from our church that friends have been trying to find “a match” for. We asked him what he was looking for in a lady, and he said that he would like someone with these three “s” qualities:  sexy, smart and sweet. Sexy as there has to be a physical attraction; smart as he wants a partner that is an intellectual equal; sweet in that he would enjoy her company.

The same qualities have correlations in real estate “matchmaking”. To be sexy means the home has a “wow” factor to the buyer, a spark ignites when the buyer enters the property.  To be smart means that the home is a good investment, that comparables support the value and the condition of the property is evaluated and appropriate remedies are negotiated. And to be sweet, the house isn’t just a building, but it feels like home.  

Karen Briscoe and Lizzy Conroy and their team of agents at HBC Group at Keller Williams would love to help you make a match.  We would be delighted to assist with your real estate needs, whether buying or selling.  The group of active and experienced Realtors® in the Northern Virginia, suburban Maryland and Washington, DC market place consider it an honor to improve and impact lives. Please contact via the means most convenient for you:, 703-734-0192,

Karen Briscoe is Principal of the Huckaby Briscoe Conroy Group (HBC) and author of "Real Estate Success in 5 Minutes a Day". She is an Associate Broker in Virginia, a Certified Luxury Home Market Specialist, and a member of the Women’s Council of Realtors. Karen began her real estate career developing residential lots with the Trammel Crow Company in Dallas, and in commercial real estate with The Staubach Company in the Washington, DC Metro area. Karen has a Masters Degree from Southern Methodist University and her BA from Stephens College in Columbia, Missouri – her hometown.
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